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What is ABC?
What is ABC?
Owned by the media industry, ABC (the Audit Bureau of Circulation) independently verifies and reports on media performance, providing a major trading currency for media owners and buyers across print, events, digital and evolving platforms.
What does ABC measure?
ABC provides detailed circulation, distribution, attendance, traffic and related data across a broad range of media platforms including national, regional and free newspapers .
All ABC data is prepared to independent, industry-agreed standards. This provides comparability, trust and facilitates efficient trading.
Importance for advertisers/media buyers
ABC independently verifies a media owner's circulation to ensure advertisers and media buyers can have complete trust in their claims.
This provides confidence that advertising budgets are being spent effectively.
Value of ABC
In the current economic climate ABC is more relevant than ever before. Advertisers and media buyers need accountability for their spend.
Source: http://www.abc.org.uk/Corporate/AboutABC/aboutABC.aspx
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