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Online
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Why Online?
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16.5 million households in the UK had internet access in 2008 – ONS, August 2008
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Online ad spend in H1 2008 came in at £1,682.5m – IAB 2008
- Online market share grew to 18.7% for H1 2008 up from 14.7% for H1 2007 – IAB, 2008
Regional Press Websites
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Monthly unique users for regional press websites are estimated at over 24.4m – Annual Industry Survey, 2007
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Advertising on local newspaper websites is 77% more likely to be believed & relied-upon than advertising on other websites – the wanted ads III, 2007
- Advertising in local newspaper websites is nearly 2x more trustworthy & reliable than ‘national’ websites – the wanted ads III, 2007
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